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Make My Way your home on the Web - http://www.myway.com ¶ 11/27/2007 08:48:00 PM links to this post
CreateSpace on Demand Publishing is simple: we manufacture physical products when customers order so no pre-built inventory is needed. Through our service, you can sell DVDs, CDs, and books, for a fraction of the cost of traditional manufacturing, while maintaining more control over your materials. With our services, you can make your books, music and video available to millions of customers by selling on Amazon.com, the CreateSpace Shop, and on your own website with a customized eStore. Key Features
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Make My Way your home on the Web - http://www.myway.com ¶ 11/26/2007 10:07:00 PM links to this post
| Reminder! Forum Will Highlight Promising Business Opportunities For Small, Women and Minority Businesses (Topeka) -- On Saturday, December 1, 2007 at 10:00am, IBSA, Inc. will sponsor a public forum, �OPEN FOR BUSINESS: Doing business on Fort Riley and in Junction City,� to explain immediate opportunities for small and medium-sized businesses interested in becoming a vendor, supplier or contractor of products and services on Ft. Riley and other Kansas military bases. Officials representing the Army Air Force Exchange Services (AAFES), Picerne Military Housing and Junction City Division of Economic Development will provide information on requirements for routine procurement activities, special opportunities created by construction projects in the area of housing and commercial developments, and incentives available for businesses looking to expand operation in Junction City-Geary County. IBSA and Co-Sponsor La Carib Catering & Event Planning invites small, women and minority-owned businesses to learn about opportunities surrounding the growth of Ft. Riley Military base and in Junction City, including, but not limited to, information on the following:
Ms. Dodie Greenwalt of AAFES, Josh McKim with Junction City-Geary County Economic Development, and Guin Lewis from Picerne Military Housing will discuss their respective opportunities and answer questions about vending, concession services and contracting opportunities available for women and minority-owned businesses at a December 1 workshop at the Topeka/Shawnee County Public Library. Handouts will be provided to attendees. The Big Red One is coming back to Ft. Riley after being headquartered in Germany for 10 years. The additional soldiers heading to the area is sparking a region wide development that isn't expected to slow anytime soon. After the transition, the region will accommodate nearly 30,000 soldiers, support staff and family members and will have an enormous economic impact as this base continues to grow. Fort Riley was expected to see $1 billion in construction starting in 2006 whereas housing is growing in Junction City, Manhattan, St. George, Chapman, White City, Milford and Pottawatomie County. Along with small business owners, officials representing small business lending institutions, business development agencies and women & minority business associations are invited to attend so that business owners can identify resources to take advantage of the opportunities to be discussed. To find out more information about the "Open for Business" forum, please call Dawn Kirton in advance at 785-215-5123. ### About IBSA, Inc. MEDIA CONTACT:
EVENT CONTACT:
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Make My Way your home on the Web - http://www.myway.com ¶ 11/23/2007 07:20:00 PM links to this post
| The recent editorial posted by the Capital-Journal in reference to new evidence that racial progress is not up to par is really not new, but rather an indicator of how many simply refuse to acknowledge the truth. The fact that similar socioeconomic conditions remain for Black American today, just as they have before the historic Brown v. Topeka Board ruling suggests that one side still wants equal justice and conditions under the law and the other side would rather keep things the way they are. I can look to people from both political parties and racial lines and find many sitting on the same sides of the issue, but it is noteable that the editorial ends by giving examples of Black Topekans pleading for bi-racial community involvement or addressing the issue surrounding the Topeka police officers; and did not note any cadre of whites; or individuals willing to be consistent in speaking out against what we already know. I am not as concerned with the evidence that intolerance, inequities or lack of progress still exists, I am concerned that I can't look to a band of the priviledged, affluent and influencial willing to be vocal and use their abilities to make a real difference. Meeting out a few bucks for organizations and programs operated by Black folks is no answer. It can make a difference in the same manner a wound needing a tournequet gets a bandaide. What is discouraging is the lack of support the very government that receives the tax dollars of Black folks, fails to redistributes them for the benefit these very folks that pay for 'our' streets, bridges, school buildings, etc. I'm taling about the 'other' people who buy and pay sales, property and income taxes. That the very corporations that reap profits from product sales to these folks, give in a manner of handouts rather than investing in their abilities to play a significant role in community revitalization. Those who must rely on the good will or good politic of those who never shop in their businesses, volunteer in their organizations or donate equitable to their programs that make the real difference in the lives of those left behind, voiceless, or vulnerable. We all know where this issues will end up. It will end as the article began. All talk and no action. Like Brown, Civil Rights, Affirmative Action, and Voting Rights, or the local sales tax initiative,, looking for change by waiting for the priviledged to blink begets nothing; only legislating policies that force the priviledged to share resources equitably will make progress a reality. I have come to the conclusion that those in positions of power or influence either don't have the will/courage to make change, or don't want change to occur. They either need more time to debate/discuss the issue among themselves (to the ommission of those who they need at the table to make a realistic conclusion) or they do not have it within themselves to state 'they don't have a clue of what needs to be done. They either throw money at any ol' suggestion or dole out a few pence to programs and minority institutions that need more than they are willing to give. When the editorial says 'we're not done', I wonder what 'we' they are talking about, because it seems only Black voices are consistently heard. As a young kid told me a few years ago, America needs more John Browns. Americans on both sides of the issue are missing the moment in which they can build off of previous legislation and policies aimed at addressing the problem. Blacks got pacified and Whites let out a sigh of relief; others just sat on the sidelines and watched. Workplace diversity; which is woefully inadequate, became the target and economic diversity was never given consideration. Only when Whites and other racial minorities give time, buy products, volunteer effort and contribute to the Black cause in a 'meaningful way will the economies of scale begin to move into a balancing point of progress. When govt administrators stop playing politics while being civilian employees, they will stop ignoring those who are not as influencial or rich as those they help that are seeking help for their own selfish interest or that of their constituent base. Expecting anything else from the system we have in place is merely wishful thinking. W. Lazone Grays Topeka 232-4272 |
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Make My Way your home on the Web - http://www.myway.com ¶ 11/20/2007 09:57:00 AM links to this post
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Make My Way your home on the Web - http://www.myway.com ¶ 11/16/2007 05:05:00 PM links to this post
 Kansas Center for Entrepreneurship Vision To be recognized nationally as a leading organization devoted to the establishment and growth of entrepreneurship and small business as a priority for economic and community development. To promote an entrepreneurial environment throughout the state of Values The � The belief that all entrepreneurs, stakeholders, and guests are customers of the � An open, honest, and dynamic entrepreneurial environment; � Teamwork as the foundation of our organization; � Personal growth and development, job enrichment, and customer service; � High standards of ethics, integrity, and professionalism; � Innovation, creativity, and risk-taking; � Community responsibility and environmental stewardship; � The vital role small business plays in the overall development of communities and their economy.
Economic Resources � StartUp Kansas
The Kansas Center for Entrepreneurship was established as a component of the Kansas Economic Growth Act of 2004 to further establish entrepreneurship and small business as a priority for economic and community development in the state of Kansas. Its mission is to promote an entrepreneurial environment throughout the state of Kansas by establishing a central portal that connects entrepreneurs and small business owners with the right resource; expertise, education, and/or economic, at the right time. |
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Make My Way your home on the Web - http://www.myway.com ¶ 11/16/2007 02:39:00 PM links to this post
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Make My Way your home on the Web - http://www.myway.com ¶ 11/14/2007 09:09:00 AM links to this post
Model Envy is a public access general purpose portfolio hosting web site and community for models, actors, photographers, and agencies. Model Envy provides a hosting service for person to person display, marketing, and communication on a professional level between models and photographers and agents. ModelEnvy.com does not own or claim to own any personal portfolio content or images uploaded by individual users for individual promotion and presentation.  Modelenvy.com is unique in that it provides unprecedented access to tools, contacts, listings, castings, and profiles when you need them, where you need them, wherever you need them. Designed for those on the grow. Realizers of being tide to a computer or laptop, minimizes their on the go potential. http://www.modelenvy.com/signup.cfm |
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Make My Way your home on the Web - http://www.myway.com ¶ 11/12/2007 12:19:00 PM links to this post
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Make My Way your home on the Web - http://www.myway.com ¶ 11/11/2007 06:29:00 PM links to this post
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¶ 11/10/2007 11:07:00 PM links to this post
I suppose I can title this article "25 Email Marketing Mistakes I've Made." But rather than focus on the negative, below I've outlined the best practices I've come to adopt over the years. Hope you find something here useful. 1. Diversify your Content: If your entire email focuses on one product, service, or topic, you risk alienating all but the few people who will be interested. Unless you have segmented your database based on previous behavior, do not send an email on only 1 topic. I consistently find that the click through rate increases in proportion with varied content. 2. Don't Stress about Spam Words: Many experts will tell you to avoid words like "free" or "sale". In my opinion, ISPs tend to be moving away from content based spam filtering in favor of reputation based filtering. In other words, your sending IP address and from email are more important than whether or not your email contains certain words. Personally, I've used words like "free" in the subject line without any affect on delivery rates. 3. Make it Readable with Images Disabled: Always take into account the appearance of your email with images disabled. For email clients such as Outlook, this is now the default feature. Even popular web mails like Hotmail now disable images unless the sender is in the address book of the recipient. The best tactic to create readable emails with images block is use an alt description. 4. Create an Online Version: Always provide an online version of your email for users having trouble viewing images. I've calculated from emails I've sent in the past that around 5% of users will use this feature. 5. Remove Inactive Subscribers: Inactive subscribers are the most likely to get you in trouble by clicking the spam button. Consider automatically removing a subscriber that hasn't opened an email in several months. 6. Proofreading: Always have every email proofread by at least 2 detail oriented people. There's nothing more embarrassing than a typo in an email blast. 7. Monitor Replies: When you send out thousands of emails, you're bound to get a few replies. Occasionally, you'll get some good feedback from your subscribers. In addition, some people reply with unsubscribe requests. 8. Unsubscribe at Top: I know what you're thinking, "At the TOP!?" Yes, at the top. Lazy unsubscribers have a tendency to click the spam button instead scrolling down to find the unsubscribe link. By placing the link at the top, you might increase your unsubscribe rate, but that's better than an inflated spam complaint count. 9. Don't Over or Under Mail: If you send too much, you'll get deleted or marked as spam. Oddly enough, if you send once every 3 months you may have the same problem. Keep your brand top of mind for your customers by finding the perfect balance between over and under mailing. 10. Forward to Friend Feature: Many users automatically do this, but it doesn't hurt to ask. First time potential customers can be very open to a company when it is introduced by a friend or colleague. 11. Subscribe Feature for Forwards: Make it easy for potential new subscribers to subscribe if they receive your email as a forward. Include somewhere in the body a subscribe link. 12. White List Reminder: If you want your subscribers to add you to their white list or address book, you need to ask. Sure, not everyone will add you. However, those who do are likely the people who care most about receiving your emails and, therefore, you have the most to lose if your emails get flagged as spam. 13. Single Click Unsubscribe: I generally recommend keeping the unsubscribe as simple as possible. However, you may want to confirm the action if you place your unsubscribe at the top of every email in case users click the link on accident. 14. Privacy Policy: Always place your privacy policy at the bottom of every email. Assure customers that you obtained their email address in a legitimate fashion, and you will not sell their personal info. 15. Don't Rent Lists: Some may disagree on this, but I've never seen anything good come from a rented list. Don't risk your sender reputation with emails from questionable sources. If you want to reach a new audience, consider a joint venture with another firm in a similar but non-competing industry. 16. Develop your Brand: Remember that your emails will slowly build your brand in the minds of your subscribers. Even if they never click-through and make a purchase, be sure to keep a consistent and accurate corporate image with your email content. 17. Call to Action: Each section must contain a specific call to action that avoids vague phrases like "click here." You'll be surprised how an effective call to action button or link can improve your click through rate. 18. Mix Freebies with Products: Too much selling can burn people out. Engage your subscribers with useful, free content. For example, if you sell home theater equipment, send out an article on the explaining the benefits of newer technologies. When you provide additional value to your customers with learning resources, they are sometimes even willing to pay more for your merchandise. In addition, strategies like this keep your brand top of mind. 19. Find Your "Tuesday": For the eCommerce sites I've worked with, Tuesday morning has always resulted in the best open, click-through, and conversion rates. However, every company is different. 20. Same Day, Same Time: Be consistent in the time you send your emails for two reasons. First, the ISPs see inconsistency as a possible spam flag. Spammers can care less when they send out mass emails. Second, your customers will begin to anticipate your emails at a certain time each week, possibly increasing the likely hood of them opening and clicking through. 21. Keep the Good Stuff above the Fold: Remember that many email clients will obscure a large portion of your email unless the user scrolls down. Make sure the top 400 pixels are as engaging as possible. I can't tell you how many times I've had to send artwork back to the design department because the top of the email failed to grab your attention. 22. A/B Test 1 Variable at a Time: It took me far too long to learn this. For years, I would change several factors in each successive email blast, but never could find that perfect mix. If you really want to find out what works, you can only change 1 variable. For example, should the subject line be short or long? Keep the same content and split your list in 2, sending half a longer subject and the other half a shorter one. Do not change any other variables! 23. 600 Pixel Width: Due to the limitations of many email clients, stick with a width somewhere between 500 to 600 pixels wide. 24. Experiment with Subject Lines: I wish there was a magic principle I can share with you about subject lines. Unfortunately, there isn't. The best we can do is test, test, and test again. Sometimes short subjects are better, sometimes long, sometimes intriguing, sometimes urgent, whatever works best for you. Here's a great article on email subject lines. 25. Begin Segmentation & Personalization Now: In a few years, email marketers that don't practice segmentation and personalization will be left in the dust. There are an endless number of ways to segment your email list. Some popular ways are by purchase behavior, geography, or ordering frequency. As a long term strategy, I would also greatly encourage researching transactional and trigger based email marketing, as they tend to product much better open, click-through, and conversion rates. ==================================== About the Author: Justin Palmer offers expert eCommerce consulting services |
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Make My Way your home on the Web - http://www.myway.com ¶ 11/07/2007 07:58:00 PM links to this post
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Make My Way your home on the Web - http://www.myway.com ¶ 11/06/2007 03:54:00 PM links to this post
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Make My Way your home on the Web - http://www.myway.com ¶ 11/02/2007 08:38:00 AM links to this post
